Challenge
Design a cohesive visual experience for a high-profile evening reception celebrating the company’s 35th anniversary. With over 300 VIP guests and elected officials in attendance, the event required thoughtful branding across print, digital, and spatial elements, along with seamless day-of coordination to ensure a polished, engaging experience.

Solution
I created an elevated and consistent visual identity across all touchpoints, including a digital invitation, unique cocktail menu, a custom-illustrated “farm-to-map” display, and a branded backdrop used for programming and photo ops. I also worked closely with the food & beverage team to provide creative direction on centerpieces, linens, and room layout, ensuring the overall look and feel remained on-brand and cohesive. In addition, I coordinated with the AV team on podium placement, microphone setup, and lighting, oversaw registration, and captured photography during the event. From concept to execution, I helped deliver a seamless and elevated guest experience.