2019 Chocolate Bar Suite; Fun Facts Brochure; Employee Commemorative Button

2020 Special Edition Chocolate Bar, Saturday Morning Cartoons

2024 Chocolate Bar Suite and first ever Collector’s Box *I designed the Collector’s Box and lead creative direction of packaging design. Wrappers and photography were done by colleagues.

Collector’s Box and Chocolate Bar Suite *I designed the Collector’s Box and lead creative direction of packaging design. Wrappers and photography were done by colleagues.

Collector’s Boxes being sold at the chocolate booth *I designed the Collector’s Box and lead creative direction of packaging design. Wrappers and photography were done by colleagues.

Each year a suite of four chocolate bars are produced for the attendees — the superheroes that visit San Diego for the largest convention of the year!

The chocolate bar packaging is one of my all-time favorite projects. It’s allows for so much creativity and satisfaction from seeing the excitement these bars bring to so many fans from around the world.

Challenge: Create a memorable take away for an event that already offers tons of memorabilia while keeping in theme with the event. Design vibrant, comic-themed packaging without infringing on any pop-culture copyrights.

Solution: A suite of chocolate bar packaging that sells out every year, no matter how many bars are created (10,000 bars in 2024). The fans go wild to get their hands on these limited edition chocolate bars that are brought to life through creative, unique, timely and fun packaging.

Maps

Evening Reception Branding