A milestone year calls for a milestone celebration.

Challenge: Honor the employees and bring the building to life by celebrating 30 years of success in the community.

Solution: A campaign featuring an art exhibit unveiled at a celebratory luncheon for employees, city officials, and clients, along with support pieces to expand into the community.

Collaboration was key in this campaign! As the lead designer, I applied project management skills to outline and delegate each piece of the campaign. The art exhibit was executed through the design of a 10’ x 6’ installation showcasing employee stories and sharing with the community how they have brought the building to life over the span of 30 years.

The life-size art exhibit later went on to live at the San Diego International Airport for two months where it was shared with visitors arriving from around the world. In addition, a special section spread was featured in the San Diego Union Tribune to share the staff stories and successes with the community.

Full campaign deliverables included:
• Two life-size art exhibit walls
• One interactive experience display
• Life-size “Gather” Instagrammable word art
• Commemorative coins
• Special section featured in the local newspaper
• Community Holiday Celebration Event - evites, social media campaigns, event design support