Who doesn’t love chocolate? It’s a great way to thank your guests.

Challenge: Design unique packaging for various signature bars, representing the brand and region.

Solution: Through color, typography, and “San Diego” elements, layouts and patterns were created to highlight key ingredients in the signature bars.

For 2021, our focus shifted to a theme rather than ingredients. After more than a full year of keeping our distance, it was sweet to design the 2021 Signature Bar to celebrate the venue’s reopening. The vivid colors and beach theme link the bar to the desirable location of San Diego and the play on words ties into the bright times that lie ahead.