San Diego has so much to offer! An annual magazine was produced to help visitors navigate the city and get the most out of their visit.

Challenge: Promote the city through highlights and must-see features in a 100+ page magazine.

Solution: A fun and playful feel helps break down the best of the city in an engaging yet easy to digest way. The magazine features neighborhoods, beaches, restaurants and attractions. Organization is key along with the use of color, typography, and imagery to bring each page to life. A cohesive feel relies on plenty of diversity from page to page, while the maintaining a consistent style throughout.