Challenge
Create a fresh, energizing campaign for a Mother’s Day promotion that will resonate with the gym’s members while standing out visually across social media platforms.

Solution
I suggested a feminine, 70s-inspired theme that radiated retro energy and self-love. From a custom color palette to era-evoking copy and visuals, every element was designed to align with the promotion and energize the brand’s message. I developed the concept, theme, and visual direction, ensuring the campaign hit all the high vibes.

Client Testimonial
I absolutely love the design—thank you so much! The story slides and post graphic look amazing, and I think the updated copy does a great job building excitement while staying on theme.

I also really like the style and colors you chose… I think they work really well for this campaign. 

–Allison B.